STENOS by Luminii

MICRO-LINEAR ARCHITECTURAL LIGHTING PRODUCT LAUNCH CAMPAIGN

micro-linear lighting brand launch campaign

In collaboration with Luminii, a leading LED lighting manufacturer, AMBI, the leading marketing agency that specializes in the built environment industry, spearheaded the brand launch of STENOS, a groundbreaking product that redefined the architectural lighting industry. Rachel worked closely with the AMBI team to develop the launch campaign concept and manifestos, photoshoot direction, and creative visual standards for the product launch.

Recognizing STENOS' revolutionary nature, AMBI crafted a captivating campaign that accentuated the product's unique features, particularly its micro-optics. Inspired by the concept of "Small Wonders," the use of petite real butterflies symbolized the scale and intricacy of STENOS, effectively capturing the essence of the product's innovation. AMBI delivered a comprehensive suite of impactful deliverables, including brochures, comparative one-sheets, photoshoots, videos, renders, and branding materials for various platforms such as the website, social media, and email marketing. Each element was designed to showcase STENOS' remarkable capabilities and position it as a game-changer in the world of LED lighting.