Shaping the Vision for
a New Standard in
Micro-linear Lighting

Rachel collaborated with the AMBI team—Luminii’s dedicated agency partner for built environment brands—to support early-stage strategy and creative concepting for the launch of Luminii STENOS, an innovative line of ultra-compact micro-linear lighting. Developed during her final months at the agency, the project marked a meaningful creative milestone during a period of transition. Rachel contributed high-level direction and worked alongside the branding director to help shape the brand’s initial vision.

The goal was to position STENOS as a design-forward sub-brand within Luminii’s portfolio—one that showcased its advanced micro-optic technology, architectural integration, and elevated aesthetic.

Visual Narrative
& Brand Storytelling

Rachel played a key role in shaping early creative themes and visual symbolism, including the concept of a butterfly as a metaphor for the product’s extreme scale and precision. The campaign drew inspiration from the natural world—juxtaposing lightness and structure—to emphasize the delicacy and power of the STENOS fixtures.

She supported the rendering director and team to review and guide production of key campaign 3D assets, ensuring alignment across the new brand standards and visual system. She also supported the agency’s photography team during the studio shoot in Cincinnati, offering on-set feedback to refine the visual story.

Outcome & Brand Legacy

The AMBI team shaped the tone and identity of what would become one of Luminii’s most celebrated product lines. Today, Luminii STENOS is regarded as a flagship sub-brand and a leading example of design-forward storytelling in the micro-optic lighting category.