Luxury Jewelry Brand Launches in U.S. Market

Marli New York, renowned for its high-end jewelry pieces, collaborated with W.Bradford to revamp its signature collection for a broader customer base. Seeking to infuse its jewelry line with a more dynamic aesthetic, Marli New York required sophisticated product photography and a compelling marketing strategy.

At the time, Rachel served as W.Bradford’s creative director and drove the concept behind the campaign, it’s manifesto, and visual direction to launch the brand campaign in the United States market. The cross-platform marketing campaign emphasized the brand’s connection to New York while introducing customers to new color combinations and styling recommendations. The campaign garnered unprecedented engagement on social media and email marketing channels, driving a significant increase in website traffic and e-commerce conversions. This collaboration between Marli New York and W.Bradford exemplified the power of strategic branding and creative marketing in elevating a luxury jewelry brand's online presence and sales performance.