Luxury Jewelry Brand Holiday Campaign

Rachel, serving as the creative director at W.Bradford at the time, led the collaboration with Marli New York for a holiday campaign that captivated audiences with visions of snowy landscapes and cozy retreats. Through a carefully orchestrated photo and video shoot, we showcased Marli New York's exquisite jewelry collections against the backdrop of picturesque ski slopes, luxurious chalets, and serene mountainside getaways — shooting beachside in Miami Beach, Florida.

The holiday campaign invited viewers on a virtual journey to the slopes, offering a refreshing escape with social media and email marketing content that featured styling recommendations and highlighted the versatility of Marli New York's jewelry pieces, inspiring cross-selling opportunities and bold new styling ideas. Record-breaking holiday sales affirmed the campaign's success in resonating with customers and driving e-commerce engagement.