Limited edition Design for India’s leading tile company, Italica

Italica is a company that was formed with the idea of filling the void of excellent quality tiles in India since 2004. Over the years, Italica has grown into one of the leading suppliers and distributors of large format wall and floor tiles in the country.

The company launched its exclusive signature collection “Designs by Karim”, which was created and co-branded by Karim Rashid — the globally acclaimed industrial designer. While Rachel was working at Rashid’s New York City studio, she assisted the Brand Identity team in designing concepts and patterns for the signature collection of architectural-grade ceramic finishes.

This avant-garde collection was launched at a momentous event at Mumbai’s Sahara Star Hotel, celebrating the power of design.